Spencer Pratt is 'winning the internet,' but can he become mayor of Los Angeles?
Spencer Pratt is leveraging social media to gain attention for his campaign to become mayor of Los Angeles. His approach includes using AI-generated videos and provocative statements to criticize current city leaders. As the election approaches, Pratt faces significant competition from incumbent Karen Bass and council member Nithya Raman.
- ▪Spencer Pratt is running for mayor of Los Angeles, utilizing social media to amplify his campaign.
- ▪He faces off against incumbent Karen Bass and council member Nithya Raman in the upcoming jungle primary.
- ▪Pratt's campaign employs extreme rhetoric and AI-generated content to engage voters.
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Politics Spencer Pratt is 'winning the internet,' but can he become mayor of Los Angeles? May 21, 20265:00 AM ET Bobby Allyn Spencer Pratt speaks during an appearance on "Fox & Friends" at Fox News headquarters on Wednesday, Jan. 28, 2026, in New York. (Photo by Andy Kropa/Invision/AP) Andy Kropa/AP/Invision hide caption toggle caption Andy Kropa/AP/Invision To Spencer Pratt and his supporters, becoming mayor of Los Angeles first means winning the internet. Pratt has amplified outlandish artificial intelligence videos, including one depicting lightsaber duels between him and the city's current mayor, Karen Bass and another where he's portrayed as Batman descending on a burning Los Angeles to save the day; his campaign has tapped an army of freelance "clippers" to edit short social media…
Excerpt limited to ~120 words for fair-use compliance. The full article is at NPR — Business.