Sony Pictures TV Buys Alex Baskin’s 32 Flavors, Producer Of ‘Vanderpump Rules’ & ‘The Valley’
Sony Pictures Television has acquired a majority stake in 32 Flavors, the production company founded by Alex Baskin, known for producing popular reality shows. The deal, which has been in progress for several months, marks a significant move for Sony into unscripted programming. Baskin's company is recognized for creating hit series like Vanderpump Rules and The Valley.
- ▪Sony Pictures Television has acquired a majority stake in 32 Flavors, founded by Alex Baskin.
- ▪Baskin is known for producing popular reality shows including Vanderpump Rules and The Valley.
- ▪The acquisition is part of Sony's strategy to expand its unscripted programming division.
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The Valley: Season 3 Koury Angelo/Bravo EXCLUSIVE: Sony Pictures Television is entering a new era in unscripted programming after acquiring a majority stake in Vanderpump Rules and The Valley producer 32 Flavors. The company, which was founded by and run by Alex Baskin, was established in 2023 after he exited Amazon-owned Evolution Media, where he was previously President. The deal has been in the works for a number of months and Deadline understands that it recently closed. The move was slightly complicated by the fact that Sony’s unscripted bosses Eli Holzman and Aaron Saidman, who founded The Intellectual Property Corporation (IPC), exited the business earlier this year, as revealed by Deadline.
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