Sniffies’ Users Worry About a ‘Straightification’ of the Gay Hookup App
Tinder and Hinge parent company Match Group invested $100 million into the queer cruising app Sniffies. The move has left users feeling uneasy about what happens next.
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Jason ParhamCultureApr 28, 2026 4:25 PMSniffies’ Users Worry About a ‘Straightification’ of the Gay Hookup AppTinder and Hinge parent company Match Group invested $100 million into the queer cruising app Sniffies. The move has left users feeling uneasy about what happens next.Photo-Illustration: WIRED Staff; Getty ImagesCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyOf all the gay hookup apps Brennan Zubrick uses, Sniffies, a cruising app for men interested in discreet sex-positive casual encounters with other men, is by far his favorite. Some of the most popular kinks among members on the platform include edging, cum play, and BDSM. “I overwhelmingly prefer the experience I get and the community I can access,” he tells WIRED.
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