Snapchat is rolling out sponsored AI agents
Snapchat has introduced AI Sponsored Snaps, allowing brands to engage users through AI agents in the app's Chat tab. Users can interact with these bots to inquire about products and services, starting with Experian's offerings related to credit and loans. This initiative aims to transform conversational spaces into advertising opportunities, although its benefits for consumers remain uncertain.
- ▪Snapchat's new feature, AI Sponsored Snaps, allows brands to engage users through AI agents in the Chat tab.
- ▪The first partner for this initiative is Experian, which provides information on credit and loans.
- ▪Snap's Chief Business Officer stated that conversation is becoming a valuable space for advertising.
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News AI Snapchat is rolling out sponsored AI agents You, too, can ask an Experian bot about exciting credit card and loan offers. By Will Shanklin April 28, 2026 12:27 pm EST Snap #p4944d5069578f8eb62271af1e8291213, #p4944d5069578f8eb62271af1e8291213 img { aspect-ratio: 1215/729; height: auto; } It was only a matter of time before they found a way to use AI agents as corporate shills. On Tuesday, Snapchat rolled out AI Sponsored Snaps, a "new way for brands to show up in Chat through AI agents." Or, put another way, it's conversational advertising. (Yay?) AI Sponsored Snaps will appear in the app's Chat tab (with a light gray "Ad" notation next to the brand name). After opening the chat, you can ask the agent questions about the brand it represents.
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