Smoothie King plots expansion as wellness trends boost sales
Smoothie King is expanding its footprint amid growing consumer interest in health and wellness, with rising sales driven by demand for protein, fiber, and natural ingredients. The company has seen significant growth in system-wide sales and locations over the past five years, supported by a minority investment from private equity firm Main Post Partners. Smoothie King plans to open about 90 new stores this year, introduce a refreshed store design, and expand its food offerings.
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From the rise of GLP-1 drugs to backlash against artificial ingredients, current wellness trends are fueling growth for Smoothie King."There are significant industry tailwinds behind what we're doing," said Gavin Felder, the chain's president and CFO. "What we've learned is people are a lot more conscious about what choices they're making. A lot of people are focusing on protein now and on fiber and all those good things."Founded more than 50 years ago, the privately held chain takes credit for inventing the word "smoothie" and popularizing the health drinks. CEO Wan Kim, previously a franchisee for the brand in South Korea, has owned Smoothie King since 2012.
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