Smart Rubber: Pirelli Invests in Its AI-Enabled Future
Pirelli has acquired a 30-percent stake in Stockholm-based AI company Univrses, with an option to increase its ownership in the future. The partnership will integrate Univrses' 3DAI technology into Pirelli's Cyber Tyre ecosystem to enhance road data collection and infrastructure management. This collaboration aims to improve road safety and enable predictive maintenance through AI-powered analysis of real-time vehicle and tire data.
- ▪Pirelli acquired a 30-percent stake in Univrses, a Stockholm-based deep tech company focused on computer vision and AI.
- ▪Univrses' 3DAI technology enables 3D positioning, 3D mapping, and AI-powered perception for vehicles using data from cameras and tire sensors.
- ▪The integration will feed road condition and tire performance data into advanced driver assistance and autonomous driving systems.
- ▪The first data-sharing application between Pirelli and Univrses launched in Italy in 2025.
- ▪This partnership supports predictive road maintenance by turning vehicle-collected data into actionable infrastructure insights.
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By Eileen Falkenberg-HullSenior Editor, Autos, Travel and LifestyleShareNewsweek is a Trust Project memberSee more of our trusted coverage when you search.Prefer Newsweek on Googleto see more of our trusted coverage when you search.Pirelli tires will be better connected to the road in the future, not just through evolutions in compounds but also the use of artificial intelligence.The Italian tire manufacturer and high-end consumer goods company this week announced it has acquired a 30-percent stake in Univrses, a Stockholm-based deep tech company specializing in computer vision and AI. The deal allows the option for Pirelli to reach a majority stake.Univrses 3DAI vehicle technology is the strength of its operations.
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