Small screens, big opportunities: The rise of micro-content
In these shows, serialized stories run between one and three minutes per episode, with endings that keep the audience coming back for more
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Open this photo in gallery:Growing audiences are getting hooked on serialized shows with mini-episodes.GETTY IMAGESShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountAfter training for a career in finance, Sammie Astaneh dove into film instead. He spent years building a career in Canada’s screen industry, producing TV movies and feature films, and growing Vancouver’s Service Street Pictures Inc. one project at a time.Then in 2025, a format he had once brushed off began to look like a smart bet.Micro-content (also known as micro-dramas and verticals) is designed to be watched on smartphones. They first appeared around 2018 in China. Global revenue for micro-content reached $11-billion in 2025, and by 2030 is expected to hit over $20-billion.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Globe and Mail.
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