Small business owners are turning to AI to manage their many companies — especially creative tasks: survey
A recent survey reveals that small business owners are increasingly relying on AI to manage various tasks, particularly in creative fields. Many entrepreneurs juggle multiple roles, often feeling unprepared for the demands of marketing and creative work. The use of AI tools is helping these owners regain confidence and focus on their core business operations.
- ▪The average small business owner wears five different hats, including customer service and marketing.
- ▪50% of small business owners use AI tools for tasks like research and design.
- ▪69% of owners prefer to outsource creative work but face barriers such as cost and quality concerns.
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Business Small business owners are turning to AI to manage their many companies — especially creative tasks: survey By SWNS Published May 21, 2026, 2:50 p.m. ET See more of our coverage in your search results. Add The New York Post on Google Originally Published by: The average small business owner wears five “hats” on any given day, according to new research — and not all of them fit. A survey of 1,000 American small business owners found that today’s entrepreneur is simultaneously playing customer service representative (54%), marketer (44%), bookkeeper (43%), social media manager (41%) and creative director (35%), often with little idea of how much each role would demand. With all of those “hats,” the average entrepreneur is working over 200 bonus hours annually.
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