Six Million Selections Later: How the DMA Is Giving People Browser Choice
The EU's Digital Markets Act (DMA) has significantly increased browser choice for users, with over six million selections of Firefox made through choice screens. While mobile browser choice is improving, desktop options remain limited, affecting around 310 million devices in the EU. Effective enforcement of the DMA is crucial to ensure continued competition and user choice in the digital market.
- ▪Since the DMA's implementation, Firefox is selected every 10 seconds through a choice screen, totaling over six million selections.
- ▪Retention rates for users who choose Firefox via the choice screen are five times higher than those who do not.
- ▪Research indicates that Firefox daily active users in the EU increased by 113% compared to non-EU countries after the rollout of choice screens.
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Categories: Competition Consumer Choice Share: Twitter Six Million Selections Later: How the DMA Is Giving People Browser Choice Gemma Petrie and Tasos Stampelos May 11, 2026 At Mozilla, we’ve long believed in giving people choice and agency over their experiences online. As power in digital markets has concentrated in a small number of large companies, there have been efforts in the US, Japan, UK, India, Korea, Brazil and elsewhere to restore competition and put choice back in people’s hands. These efforts are at various stages, but first among them was the EU’s Digital Markets Act. Over two years since obligations came into effect, the DMA is delivering for people in some key areas. Not everywhere. Not perfectly. And not without enforcement. But browser choice is the clearest example.
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