Show HN: I wrote a book that teaches writing for marketing from first principles
A new book has been released that focuses on teaching writing for marketing from first principles. It emphasizes the skills of expert copywriters beyond just writing, such as market research and content planning. The author claims that the principles outlined in the book will remain relevant despite technological advancements.
- ▪The book does not utilize AI in its creation process.
- ▪It covers various principles that expert copywriters use to enhance their skills.
- ▪The author discusses the importance of understanding market research and audience engagement.
Opening excerpt (first ~120 words) tap to expand
Copywriting after AIDeclarationNo AI was used in the planning, editing, or writing of this book. The cover is a modification of the original artwork “Sailor med kikkert” by Martin Aagaard.An expert copywriter spends less than 10% of their time writing copy. This book is about the rest of their skills:How do they research a market?How do they organize their research to gain insight?How do they choose what to say when under uncertainty and time pressure?I focus on the principles of the expert copywriter, the principles that (presumably) will endure through technological change.Table of contents1Why is AI only marginally useful to an expert copywriter?2Principle 1: How do copywriters study a market?3Principle 2: How do copywriters know they're writing better copy than others?4Principle 3:…
Excerpt limited to ~120 words for fair-use compliance. The full article is at nair.sh.
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