Shoppers’ Frenzy for ‘Royal Pop’ Pocket Watches Forces Swatch to Shut Stores
Swatch has temporarily closed several stores due to overwhelming demand for its new 'Royal Pop' pocket watches. This product is a collaboration with luxury watchmaker Audemars Piguet, attracting large crowds globally. Customers have been eagerly waiting outside stores to purchase the limited-edition timepieces.
- ▪Swatch closed dozens of its stores on Saturday because of the high demand for the new pocket watch.
- ▪The 'Royal Pop' pocket watches are a collaboration with Audemars Piguet.
- ▪Customers have been lining up outside Swatch stores worldwide to buy the limited-edition watches.
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AdvertisementSKIP ADVERTISEMENTSupported bySKIP ADVERTISEMENTShoppers’ Frenzy for ‘Royal Pop’ Pocket Watches Forces Swatch to Shut StoresThe pocket watches, a collaboration with the luxury timepiece maker Audemars Piguet, drew crowds to stores and malls around the world.Listen · 3:26 min Share full articleCustomers had been waiting outside a Swatch store in Geneva. The company closed dozens of its stores on Saturday as crowds lined up to snag its new pocket watch, a collaboration with Audemars Piguet.Credit...Salvatore Di NolfiBy Hannah ZieglerMay 16, 2026 window.registerInteractive && window.registerInteractive("100000010805361"); !function(){var e="gps_module_impressions",s="gps_suppress_module",t=new…
Excerpt limited to ~120 words for fair-use compliance. The full article is at NYT — Business.