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Shoppers’ Frenzy for ‘Royal Pop’ Pocket Watches Forces Swatch to Shut Stores

https://www.nytimes.com/by/hannah-ziegler· ·3 min read · 0 reactions · 0 comments · 17 views
#fashion#retail#luxury#Swatch#Audemars Piguet#Geneva
Shoppers’ Frenzy for ‘Royal Pop’ Pocket Watches Forces Swatch to Shut Stores
⚡ TL;DR · AI summary

Swatch has temporarily closed several stores due to overwhelming demand for its new 'Royal Pop' pocket watches. This product is a collaboration with luxury watchmaker Audemars Piguet, attracting large crowds globally. Customers have been eagerly waiting outside stores to purchase the limited-edition timepieces.

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NYT — Business · https://www.nytimes.com/by/hannah-ziegler
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AdvertisementSKIP ADVERTISEMENTSupported bySKIP ADVERTISEMENTShoppers’ Frenzy for ‘Royal Pop’ Pocket Watches Forces Swatch to Shut StoresThe pocket watches, a collaboration with the luxury timepiece maker Audemars Piguet, drew crowds to stores and malls around the world.Listen · 3:26 min Share full articleCustomers had been waiting outside a Swatch store in Geneva. The company closed dozens of its stores on Saturday as crowds lined up to snag its new pocket watch, a collaboration with Audemars Piguet.Credit...Salvatore Di NolfiBy Hannah ZieglerMay 16, 2026 window.registerInteractive && window.registerInteractive("100000010805361"); !function(){var e="gps_module_impressions",s="gps_suppress_module",t=new…

Excerpt limited to ~120 words for fair-use compliance. The full article is at NYT — Business.

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