Shein buys Everlane, which sold millennials the dream of ethical, affordable luxury
Shein has acquired Everlane, a brand known for its commitment to ethical fashion and transparency. Everlane will continue to operate independently while aiming to expand its global reach under Shein's ownership. The acquisition has sparked mixed reactions, with some fans feeling betrayed by the shift in brand values.
- ▪Shein is buying Everlane, which marketed itself as an ethical fashion brand.
- ▪Everlane will remain an independent brand while expanding its capabilities under Shein.
- ▪The acquisition has raised concerns among Everlane's loyal customers about the brand's future direction.
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Business Shein buys Everlane, which sold millennials the dream of ethical, affordable luxury May 22, 202611:36 AM ET Alina Selyukh "Affordable luxury" brand Everlane has been bought by the ultrafast-fashion giant Shein. Smith Collection/Gado/Getty Images hide caption toggle caption Smith Collection/Gado/Getty Images Shein, the ultrafast-fashion juggernaut, is buying Everlane, a brand that once pitched millennial shoppers on a vision of fashion with "ethical factories" and "radical transparency" into how its clothes were made and priced. "This is the start of a bigger chapter for Everlane and the team behind it," CEO Alfred Chang said in a statement shared with NPR.
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