Shedeur Sanders shatters Tom Brady's NFLPA licensing record with massive merchandise-driven payout: report
Shedeur Sanders has set a new record for NFLPA licensing earnings, surpassing Tom Brady's previous record. His total rookie-year earnings reached $17.7 million, driven by merchandise sales such as jerseys and trading cards. Despite a challenging draft experience, Sanders has proven to be a popular figure among fans, contributing to his financial success.
- ▪Shedeur Sanders earned $17.7 million in group licensing income for the 2025 season.
- ▪He surpassed Tom Brady's previous record of $9.5 million in licensing earnings.
- ▪Sanders' rookie contract with the Cleveland Browns is worth $4.647 million over four years.
Opening excerpt (first ~120 words) tap to expand
NFL Shedeur Sanders shatters Tom Brady's NFLPA licensing record with massive merchandise-driven payout: report Jersey sales, trading cards and collectibles purchases pushed his total rookie-year earnings past Brady's $9.5 million record By Scott Thompson Fox News Published May 30, 2026 2:37pm EDT Facebook Twitter Threads Flipboard Comments Print Email Add Fox News on Google close Video The Shedeur Sanders Luster Has Finally Gone Away | Don't @ Me w/Dan Dakich Dan says the Shedeur Sanders & Colorado luster has finally gone away after Deshaun Watson is expected to be the Browns starting quarterback after minicamp NEWYou can now listen to Fox News articles! Shedeur Sanders may not have gotten the first-round draft pick money he was searching for in April 2025, but the Cleveland Browns…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Fox News — Latest.
Discussion
0 commentsMore from Fox News — Latest
