SharkNinja Beauty
SharkNinja, known for home appliances, has rapidly expanded into the beauty technology market with its Shark Beauty line, achieving top sales and market recognition in the U.S. The brand gained significant traction with products like the CryoGlow LED face mask and the Facial ProGlow system, which saw overwhelming consumer demand. In 2026, Shark Beauty continued its momentum with the launch of the SilkiPro Straight, a high-tech hair straightener designed to minimize heat damage.
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Long known for its home appliances, SharkNinja has quietly become a force in beauty technology. In 2025, just four years after launching, Shark Beauty was named the number one skincare facial device brand in the U.S. by market-research firm Circana, with its CryoGlow LED face mask ranking as the top-selling device in the country. In October, the company’s Facial ProGlow system, positioned as an at-home alternative to the HydraFacial, amassed a 25,000-person waitlist before selling out in just three hours; the following month, Shark Beauty launched at Walmart, widening its retail footprint and underscoring its mass-market ambitions.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at TIME — Top.
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