SFMC Data Model and Cardinality: Wire DEs Together Without Regret
The article discusses the importance of proper data modeling in Salesforce Marketing Cloud (SFMC) to avoid issues with data extensions. It emphasizes the need for a Database of Record (DBOR) and a stable Subscriber Key to ensure effective data management. The author outlines how to structure data extensions and the significance of understanding cardinality in relationships between data entities.
- ▪Teams new to SFMC often create multiple Data Extensions (DEs) without a cohesive strategy, leading to data management issues.
- ▪The Database of Record (DBOR) serves as the single source of truth for subscriber identity, guiding the Subscriber Key strategy.
- ▪Understanding cardinality is crucial for effective cross-data segmentation, as incorrect cardinality can lead to segmentation failures.
Opening excerpt (first ~120 words) tap to expand
try { if(localStorage) { let currentUser = localStorage.getItem('current_user'); if (currentUser) { currentUser = JSON.parse(currentUser); if (currentUser.id === 3948393) { document.getElementById('article-show-container').classList.add('current-user-is-article-author'); } } } } catch (e) { console.error(e); } SapotaCorp Posted on May 24 • Originally published at sapotacorp.vn on May 24 SFMC Data Model and Cardinality: Wire DEs Together Without Regret #marketingcloud Teams new to SFMC create Data Extensions as requirements arrive. Today's send needs a list, tomorrow's loyalty feature needs a separate DE, next week's CRM sync adds three more. Three months in: 20 DEs, nothing can be joined, no cross-data segmentation works, no audit trail.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at DEV.to (Top).
Discussion
0 commentsMore from DEV.to (Top)
