Sephora Summer Club poolside pop-up blends luxe hospitality with sunny Mediterranean vibe
Sephora is launching its first-ever Summer Club poolside pop-up in Brooklyn, running from May 22 to September 7. This activation combines beauty, hospitality, and wellness, offering guests a resort-style experience with unique offerings like a Beauty Library and custom drinks. The initiative aims to create an accessible and immersive environment for beauty enthusiasts, whether they are hotel guests or locals.
- ▪The Sephora Summer Club will run from Memorial Day through Labor Day as an experiential brand activation.
- ▪Guests can enjoy a Beauty Library featuring rentable beauty tools and complimentary sun-care products.
- ▪The collaboration with The William Vale and Isla Bella Beach Resort aims to capture the entire spectrum of summer beauty.
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Fashion & Beauty exclusive Sephora Summer Club poolside pop-up blends luxe hospitality with sunny Mediterranean vibe By Kyra Breslin Published May 20, 2026, 1:04 p.m. ET See more of our coverage in your search results. Add The New York Post on Google Brooklyn is getting a taste of the luxury summer brand activations typically reserved for the Hamptons or South of France. Sephora Summer Club is launching its first-ever poolside activation, which runs from Friday, May 22, to Labor Day, Sept. 7, blending beauty, hospitality and wellness into an immersive seasonal experience. 7 The first-ever Sephora Summer Club will run from Memorial Day through Labor Day as an experiential brand activation.
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