Selling an HTML file for a few grand
A business owner sought help to simplify their marketing website after being overwhelmed by complex tech solutions. The author provided a straightforward solution by creating a single .html file, which effectively addressed the client's needs. This case highlights the importance of focusing on outcomes rather than over-engineering with unnecessary features.
- ▪The business owner was overwhelmed by proposals for complex tech solutions.
- ▪The author created a single .html file that solved the client's specific problem.
- ▪The solution focused on delivering outcomes rather than using the latest frameworks.
Opening excerpt (first ~120 words) tap to expand
Selling an .html File for a Few Grand While the tech around us is constantly evolving, that doesn’t mean what is new is always the correct tool for the job. Introduction A few weeks ago, I met a business owner who was overwhelmed. They had been pitched an overhaul by a traditional agency. We’re talking React frameworks, headless CMS integrations, cloud database hosting, and a monthly maintenance retainer that looked like a car payment. They came to me at Luniv Technology looking for a second opinion. After digging into their actual problem, I realized they just needed to solve one specific business process. So, I built them a single .html file, hooked it up to a basic automation script, and charged them a few grand for it.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Nickstambaugh.
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