Secrets Of Strixhaven Beast Lorwyn Eclipsed To Become The Most Popular MTG Premier Set Ever
The latest Magic: The Gathering set, Secrets of Strixhaven, has become the best-selling premier set of all time, surpassing the previous record held by Lorwyn: Eclipsed. Hasbro reported a 36 percent increase in MTG revenue, contributing to a 13 percent rise in overall revenue for the company. The success of MTG has prompted Hasbro to invest significantly in video game development, aiming to expand its digital gaming presence.
- ▪Secrets of Strixhaven is now the best-selling MTG premier set ever.
- ▪Hasbro's revenue for Q1 rose 13 percent year-over-year, with MTG revenue specifically up 36 percent.
- ▪Hasbro has invested $1 billion into video games since 2018 to build game studios and develop new titles.
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Secrets Of Strixhaven Beast Lorwyn Eclipsed To Become The Most Popular MTG Premier Set Ever Eclipsing Lorwyn HasbroMagic: The Gathering By Rebekah Valentine Published May 20, 2026 | Comments (0) | 𝕏 Copied! © Hasbro, Wizards of the Coast, Billy Christian Magic: The Gathering’s most recent major set is getting top grades, at least in the sales department: Secrets of Strixhaven is now the best-selling MTG premier set ever. This comes from Hasbro’s latest earnings call, during which the company shared that after Lorwyn: Eclipsed became the best-selling Magic premier set of all time earlier this year, Secrets of Strixhaven went on to surpass it.
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