Sean Evans, Brittany Broski, Michelle Khare, Kareem Rahma, Julian Shapiro-Barnum & Cleo Abram On Trailblazing As YouTube Creators — Contenders TV: Docs + Unscripted
YouTube continues to dominate streaming, capturing over 12% of TV usage in the U.S. Major creators are embracing this shift, leveraging the platform for creative freedom. During a recent panel, several prominent YouTubers discussed their journeys and the authenticity they find in bypassing traditional media gatekeepers.
- ▪YouTube has become a leading platform in streaming, often surpassing traditional television in viewership.
- ▪Creators like Julian Shapiro-Barnum are finding success on YouTube without needing permission from traditional studios.
- ▪Shapiro-Barnum's channel, Recess Therapy, has gained 1.3 million subscribers and features a new live series called Outside Tonight.
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YouTube YouTube Having spent several years atop Nielsen’s monthly streaming report The Gauge, routinely captivating more than 12% of all TV usage in the U.S. alone, YouTube is taking over more and more living rooms across the globe. And as the lines between online content and traditional television continue to blur, some of the platform’s biggest creators are not waiting around for the industry to get on board. Related Stories News YouTube Upfront: Here’s What Happened At Lincoln Center With Trevor Noah, Zara Larsson, Alex Cooper, Kareem Rahma & Chappell Roan News Kareem Rahma Walked Away From A CNN Deal To Make ‘Keep The Meter Running’ For YouTube “I went to theater school, and the dream was always very much to go towards mainstream entertainment, and studio TV and film,” Julian…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Deadline.