Sea, hear: Virgin Voyages taps into rich music legacy with nostalgic acts onboard
Virgin Voyages is enhancing its cruise experience by incorporating music-themed events and performances. The cruise line, which caters to an adult audience, has hosted various artists and themed cruises to attract new customers. With a high repeat rate of sailors, Virgin Voyages aims to draw in first-time cruisers through unique offerings and collaborations.
- ▪Virgin Voyages is adding music-themed events to its cruise offerings.
- ▪The cruise line is exclusively for adults and features a vibrant atmosphere.
- ▪Recent themed cruises have included performances by artists like Melanie C and Nicky Jam.
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Travel Sea, hear: Virgin Voyages taps into rich music legacy with nostalgic acts onboard By Carole Sovocool Published May 21, 2026, 4:25 p.m. ET Virgin is adding cool new themes to its already hip ships. Virgin Voyages See more of our coverage in your search results. Add The New York Post on Google How do you entice new customers onto a cruise ship? That often-maligned holiday experience of tiny crowded pools, average entertainment, long buffet lines, smoky casinos and bingo (not to mention bingo wings)? How about with a bit of rock ’n’ roll? Or rap? Or disco? Virgin Voyages, a cruise line with a unique music heritage, is already aimed squarely at hipsters, with its rave-at-sea atmosphere, onboard features like a tattoo parlor and Instagram photo-op spaces.
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