Scuffles from Europe to New York as Swatch sale descends into chaos
The launch of the limited edition Swatch watches led to chaotic scenes in Europe and New York. Police in Paris used tear gas to manage a large crowd, while similar disturbances occurred in Milan and Times Square. Swatch closed several stores in the UK due to safety concerns amid the overwhelming demand for the 'Royal Pop' timepieces.
- ▪The Swatch watch launch on May 16 resulted in chaos, with police intervention in Paris.
- ▪Customers camped out for days to purchase the 'Royal Pop' watches, which retailed for around $400.
- ▪Swatch closed stores in London and six other UK cities due to safety considerations from large crowds.
Opening excerpt (first ~120 words) tap to expand
Scuffles from Europe to New York as Swatch sale descends into chaosSign up now: Get ST's newsletters delivered to your inboxPeople camping out in line outside the Swatch store in Times Square, New York, ahead of the May 16 release of the Audemars Piguet x Swatch Royal Pop watch. PHOTOS: AFP, EPAPublished May 17, 2026, 02:48 AMUpdated May 17, 2026, 02:48 AMSummariseThe limited edition Swatch watch launch caused chaos in Europe and New York. Police fired tear gas in Paris to control a 300-strong crowd, damaging store property.Customers queued for days to buy "Royal Pop" watches, sold for US$400, to resell at huge mark-ups, some for US$4,000.Swatch closed stores in London and six other UK cities for "safety considerations" due to huge crowds gathering during the watch launch.AI…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Straits Times — World.