Schmear showdown! Midtown block is NYC’s bagel battleground with three nearby shops all drawing massive, chaotic crowds
A stretch of West 35th Street in Midtown Manhattan has become a competitive hub for bagel shops, attracting large crowds. Best Bagel & Coffee, Liberty Bagels, and Apollo Bagels are all vying for customers in this bustling area. The influx of tourists and locals has transformed the block into a popular destination for bagel enthusiasts.
- ▪Three bagel shops, Best Bagel & Coffee, Liberty Bagels, and Apollo Bagels, are located within steps of each other on West 35th Street.
- ▪The area attracts over 3.5 million hotel guests annually and sees around 870,000 tourists and commuters daily.
- ▪The competition has intensified since Best Bagel & Coffee gained recognition on notable 'best bagels' lists.
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Food & Drink exclusive Schmear showdown! Midtown block is NYC’s bagel battleground with three nearby shops all drawing massive, chaotic crowds By Sean Abrams Published May 20, 2026, 11:45 a.m. ET See more of our coverage in your search results. Add The New York Post on Google From schmattes to schmears in the Garment District. NYC and bagels go hand in hand. And while doughy shops are churning out shiny crust and chewy bites on practically every corner, there is one short, heavily trafficked Midtown stretch that has become one of the Big Apple’s most unexpected bagel battlegrounds. On West 35th Street between Seventh and Eighth Avenues, three major contenders, Best Bagel & Coffee, Liberty Bagels and Apollo Bagels, are all jockeying for doughy supremacy within steps of one another.
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