Saudi Arabia's PIF to end funding of LIV Golf league after this season
Saudi Arabia's Public Investment Fund (PIF) will cease funding LIV Golf after the 2026 season, leaving the league's future uncertain as it seeks alternative investors. The golf league, launched in 2021 as a rival to the PGA Tour, has faced financial losses and lagging TV ratings despite recent broadcast deals and sponsorship partnerships. A committee of independent directors will assess strategic options for the league's continuation after PIF's withdrawal.
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Saudi Arabia's Public Investment Fund will end funding of the LIV Golf league after the 2026 season, two people familiar with the matter told CNBC's Sara Eisen, leaving the controversial golf venture in limbo. The league, founded in 2021, was positioned as a rival to the PGA Tour and drew high-profile athletes. In 2023, it agreed to merge with the PGA Tour, but that deal has yet to come to fruition. A committee of independent directors will evaluate strategic alternatives for the league after PIF pulls its funding, according to the people, who asked not be named because the matter is internal. LIV declined to comment.
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