Samsung to exit China home appliance, TV sales this year: Nikkei
Samsung Electronics plans to exit its home appliance and TV sales business in China by the end of this year, according to Nikkei, citing declining price competitiveness amid rising Chinese rivals. The company will reportedly retain production facilities in China to serve as supply hubs for overseas markets. While a final decision is expected by late April, Samsung stated that no concrete decisions have been made. The move reflects broader challenges in maintaining market share against increasingly competitive domestic Chinese brands.
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Visitors walk past the logo of Samsung Electronics during the 2026 World IT Show in Seoul on Apr. 22. AFP--YonhapSouth Korea's Samsung Electronics will withdraw the sale of its home appliances and TV sales business from China within this year, the Nikkei newspaper reported on Monday.The company aims to make a final decision on discontinuing sales of home appliances and televisions in China as early as the end of April, Nikkei said, citing unnamed sources.Samsung Electronics will retain its local production in China for home appliances such as refrigerators, washing machines and air conditioners, using the facilities as supply hubs for overseas markets, the report said.Nikkei said the biggest reason for the withdrawal is declining price competitiveness, adding that Chinese manufacturers, in addition to offering low product prices, have improved quality and are strengthening their presence in global markets.Samsung Electronics said in a statement that it regularly reviews its global business structure in line with changes in the operating environment, adding that nothing has been decided regarding market speculation about a potential restructuring of its operations in China.
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