Salesforce to buy AI customer service platform Fin for $3.6 billion to boost agentic offerings

At the same time, the rise of agentic AI is heightening competition and forcing companies to beef up and invest in more autonomous tech for customers. "Over the past few years we've been shipping intensely," CEO Eoghan McCabe wrote in a post to social media platform X. "Including recently our groundbreaking model, Apex, and our paradigm-defining internal agent, Operator. With the resources of Salesforce, this will only accelerate."McCabe has publicly endorsed President Donald Trump and posted photos with the president and his administration on social media.In its nearly three-decade history, Salesforce has made several multibillion-dollar acquisitions. Its largest was a more than $27 billion deal for chat software company Slack, which closed in 2021.

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