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Sale of the famed Tirumala laddu peaks in May this year

G.P. SHUKLA· ·2 min read · 0 reactions · 0 comments · 6 views
#food#tradition#pilgrimage
Sale of the famed Tirumala laddu peaks in May this year
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The Tirumala laddu achieved record sales in May, reflecting increased pilgrim attendance at the temple. The temple kitchen operates continuously to meet the high demand, producing over 4 lakh laddus daily. This success underscores the popularity of the shrine and the commitment to maintaining quality and tradition in the prasadam preparation.

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The Hindu — Top · G.P. SHUKLA
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The famed Tirumala laddu, which has great demand among the pilgrim fraternity, registered its highest-ever monthly sales in May this year, reflecting a sharp rise in pilgrim footfall at the hill temple of Lord Venkateswara.Every day, tens of thousands of devotees carry home the laddu prasadam after offering prayers at the hill shrine.Behind the making of the laddus lies a massive round-the-clock operation at the temple ‘Potu’ (kitchen) - where centuries-old tradition is complemented by modern infrastructure to ensure uninterrupted supply of the prasadam to the devotees.Around 700 Sri Vaishnava Brahmins, assisted by TTD personnel and supervisors, work in shifts throughout the day to prepare them with unwavering devotion, strictly adhering to the traditional “Dittam” standards approved by…

Excerpt limited to ~120 words for fair-use compliance. The full article is at The Hindu — Top.

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