Roku's New Home Screen Has More Personalization -- and a Large Ad
Roku is introducing a new home screen interface that emphasizes personalization and includes a large advertisement. This update marks the first significant change in a decade, featuring a 'For You' section and a 'Quick Access' area based on user preferences. While the new design aims to enhance user experience, it may face resistance from long-time users accustomed to the previous layout.
- ▪Roku's new interface includes a prominent 'For You' section and a large ad on the right-hand side.
- ▪The update is the first major change to the home screen in ten years and aims to enhance personalization.
- ▪Users can configure the new interface to resemble the old layout, which may help ease the transition.
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Roku is rolling out a new interface across all of its devices, which now includes a prominent 'For You' section -- and a large ad. Also read: Best Streaming Devices of 2026At an event in New York City, Roku's Preston Smalley said this was the first major update to the home screen in a decade. "This is one of the most valuable pieces of real estate in streaming, as half of all broadband users are using this screen," Smalley said.The ad marquee now takes up the right-hand side of the screen and includes suggested shows as well as paid placements. Smalley told CNET that the proportion of each type, paid or programmed, wasn't set and could change. Previously, the ad was only visible when users clicked off the text menu into the apps, but this part of the screen is not defeatable.
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