Roku updates its UI for the first time in a decade
Roku has updated its homescreen for the first time in ten years, introducing a more personalized experience. While the overall look remains similar, the update includes features like a 'top picks' section and a new ad spot. This rollout is currently happening in the US, with plans to expand to other countries soon.
- ▪Roku's new UI update focuses on personalization and features prominently used apps.
- ▪The update introduces a 'top picks' section that recommends content based on viewing habits.
- ▪Roku generates most of its revenue from ads, which is reflected in the new ad spot on the homescreen.
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Entertainment Streaming Roku updates its UI for the first time in a decade It doesn't look too different, but there's more personalization and ads. By Lawrence Bonk May 27, 2026 11:47 am EST Roku Roku has updated its homescreen for the first time in a decade, with the company calling it a "dynamic, smarter experience." However, it doesn't look all that different. Everything is still in various shades of purple and Roku City is still available as a screensaver. There are some changes beyond the surface level. This update is centered around personalization, so a customer's most used apps get featured prominently. There's also a new "top picks" section that recommends apps and programming.
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