Roku Swings to Q1 Profit of $86 Million, Boosted By Advertising, Subscription Businesses
Roku reported a first-quarter profit of $86 million, significantly exceeding Wall Street expectations, driven by strong growth in its advertising and subscription businesses. Revenue reached $1.25 billion, with platform revenue rising 28% while device sales declined due to lower player unit sales and pricing pressures. The company surpassed 100 million active households globally and saw record premium subscription sign-ups, including expansion of its Howdy streaming service.
- ▪Roku reported Q1 revenue of $1.25 billion and a profit of $86 million, beating analyst expectations of $1.2 billion in revenue and 35 cents per share in earnings.
- ▪Advertising revenue grew 27% to $612.7 million and subscription revenue increased 30% to $518.5 million, with platform revenue up 28% to $1.13 billion.
- ▪Device revenue fell 16% to $117.6 million due to lower player sales and promotional pricing, despite growth in Roku-made TV units through retail partnerships.
- ▪Roku surpassed 100 million active households worldwide and recorded 38.7 billion streaming hours, an 8% year-over-year increase.
- ▪The company expanded its Howdy ad-free streaming service to new platforms, including Prime Video and mobile apps, with Antenna estimating over 1 million subscribers.
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Home > Industry News > Business Roku Swings to Q1 Profit of $86 Million, Boosted By Advertising, Subscription Businesses Pro Available to WrapPRO members The streamer and hardware maker has surpassed 100 million households worldwide Lucas Manfredi April 30, 2026 @ 1:20 PM Share on Social Media Share on Facebook Share on X (formerly Twitter) Share on LinkedIn Share on Email Illustration courtesy of Chris Smith/TheWrap Roku reported revenue of $1.25 billion and a profit of $86 million, or earnings of 57 cents per share. Wall Street was expecting expecting revenue of $1.2 billion on earnings of 35 cents per share, per analyst estimates compiled by Yahoo Finance. Shares of the streamer and hardware maker jumped 8.5% in after-hours trading following the results.
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