Roku First Major Home Screen Revamp in Years Will Open Up More Ad Opportunities
Roku has announced its first significant update to its home screen in ten years, aimed at enhancing user experience and increasing advertising opportunities. The new design incorporates an AI-powered recommendation system that adapts to user habits and preferences. This update is expected to provide a more personalized viewing experience for its over 100 million households.
- ▪Roku's home screen update is the first major change in a decade.
- ▪The new design features an AI-powered main screen that learns user habits.
- ▪The layout will adjust throughout the day based on who is watching.
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TechnologyConsumer TechRoku’s First Major Home Screen Revamp in Years Will Open Up More Ad OpportunitiesFacebookXLinkedInEmailLinkGiftExpandRoku, whose streaming service reaches over 100 million households, will improve its recommendation engines over time as it analyzes user behavior.Source: RokuFacebookXLinkedInEmailLinkGiftGift this articleContact us:Provide news feedback or report an errorConfidential tip?Send a tip to our reportersSite feedback:Take our SurveyNew WindowFacebookXLinkedInEmailLinkGiftBy Samantha KellyMay 27, 2026 at 1:45 PM UTCBookmarkSaveRoku Inc.
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