Red Lobster's Endless Shrimp is back, but customers aren't taking the bait

Red Lobster has relaunched its Endless Shrimp promotion in an effort to boost flagging sales, but customer response has been underwhelming despite aggressive marketing and social media buzz. The deal, which offers unlimited shrimp dishes for a fixed price, previously drove traffic but now faces headwinds from rising menu prices and the chain's recent bankruptcy filing. Diners appear hesitant to return, citing concerns over value and service quality. The promotion's lukewarm reception underscores ongoing challenges for the struggling seafood chain.