Ram unveils lineup of Hemi V-8 engine-powered 'muscle trucks' despite high gas prices
Ram has introduced a new lineup of Hemi V-8 engine-powered muscle trucks despite concerns over high gas prices. The announcement coincides with Stellantis' first investor day under CEO Antonio Filosa, where the company aims to address profitability after a significant net loss. Kuniskis acknowledges the risks of reviving performance trucks, noting that previous attempts have not been successful.
- ▪Ram has unveiled a new lineup of muscle trucks powered by Hemi V-8 engines.
- ▪The announcement was made ahead of Stellantis' first investor day under CEO Antonio Filosa.
- ▪Kuniskis expressed skepticism about the market's reception of performance trucks, citing past failures.
Opening excerpt (first ~120 words) tap to expand
Kuniskis, who also oversees the company's other U.S.-focused brands, has become well known for using high-performance models as marketing tools to attract attention to brands, like when he introduced Hellcat models to Dodge.Performance trucks aren't new to the automotive industry, but they've often been short-lived. Ram, formerly a part of Dodge, has off-road performance trucks such as the Rebel and TRX. It also previously offered Rumble Bee models and a pickup roughly 20 years ago that shared a V-10 engine with the company's then-Dodge Viper sports car."There is no market research that's going to tell you what we're doing is a good thing. It's not even a safe bet. ... It's been done before and it has never worked," Kuniskis said during the event.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at CNBC — Business.
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