Publishers will be able to opt out of AI Search, thanks to new regulation
The U.K. has implemented new regulations requiring Google to allow publishers to opt out of being included in AI search features. This move aims to give publishers more control over their content and improve their negotiating power with Google. The opt-out option will initially be tested with a subset of U.K. publishers before a global rollout.
- ▪Google must offer publishers a way to opt out of being aggregated into AI search.
- ▪Publishers can use a new toggle in Google’s Search Console to manage their participation.
- ▪The U.K.'s Competition and Markets Authority calls this regulation a 'world first'.
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The U.K. has just imposed legal guardrails on Google’s AI search onslaught. On Wednesday, Google announced compliance with the U.K.’s regulatory requirements, which state that the tech giant must offer publishers a way to opt out of being aggregated into AI search. To opt out, publishers will be able to use a new toggle in Google’s Search Console, a free service that allows website owners to manage their web presence in Google’s search results. Once opted out, the publisher’s site will not be shown in Google’s generative AI Search features, like AI Overviews, AI Mode, or AI Overviews in Discover.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at TechCrunch.
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