Professional Scripted product demos with GSAP with Claude
The article discusses the advantages of using GSAP for scripted product demos instead of traditional video formats. It highlights the flexibility and interactivity of animations created with GSAP, allowing for real-time user engagement. The author shares insights on creating a seamless user experience by utilizing a single timeline for animations and incorporating realistic cursor movements.
- ▪The author replaced a 15-second video demo with a scripted GSAP animation to enhance interactivity.
- ▪The GSAP animation is under 40 KB gzipped and uses real elements styled consistently with the site.
- ▪The animation employs a single gsap.timeline() to synchronize multiple scenes and user interactions.
Opening excerpt (first ~120 words) tap to expand
Scripted product demos with GSAP instead of videoMay 20, 2026•EngineeringMarkdownType EngineeringState platedType EngineeringState platedMarkdownI was exporting a 15-second screen recording of the product for the landing page when the file hit 3.4 MB. On a phone it would letterbox. If the user had prefers-reduced-motion enabled, it would just... play anyway. I could not theme it, could not pause it at a specific scene, could not scrub to the materials tab when a user scrolled there. A video is a frozen artifact. The product it was supposed to show off is alive. So I deleted the MP4 and built the walkthrough as a scripted GSAP animation. Pure DOM. No video file. Under 40 KB gzipped.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Sugam Panthi.