Private ‘recovery rooms’ are the new home gym for serious fitness fans — who can afford it
Private recovery rooms are becoming increasingly popular among fitness enthusiasts who can afford them. These at-home wellness spaces often include saunas, cold plunge tubs, and other high-tech recovery tools. The trend reflects a growing focus on post-workout recovery and overall well-being.
- ▪Fitness fans are investing in at-home recovery rooms that include saunas and cold plunge tubs.
- ▪Contrast therapy, which alternates between hot and cold, is particularly popular for its health benefits.
- ▪Companies like LIT are catering to this trend by providing high-end recovery equipment for home use.
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Wellness exclusive Private ‘recovery rooms’ are the new home gym for serious fitness fans — who can afford it By Rachel Sacks Published June 3, 2026, 6:29 a.m. ET See more of our coverage in your search results. Add The New York Post on Google Go hard or go home? Nowadays, the motto’s go hard and recover hard. Fitness fans are increasingly focused on how they treat their bodies after working out, spurring a massive surge in popularity for things like sauna, cold plunges, red light therapy, hyperbaric chambers, compression therapy and massage. This has meant big business for gyms, spas and wellness centers that offer high-tech recovery tools, from “bathing clubs” to “human upgrade centers” to $100,000-per-year wellness memberships.
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