Poultry farmers in Tiruppur see positive signs in foray into retail space
Poultry farmers in Tiruppur and Erode are exploring direct retail sales due to low rearing rates from corporate companies. They have opened two outlets under the brand 'Farmers' Best Chicken' and plan to expand to 20 more locations. The initiative aims to provide better returns for farmers while meeting increasing consumer demand.
- ▪Poultry farmers are facing low rearing rates from corporate broiler companies.
- ▪They have launched two retail outlets and plan to open 20 more across Tiruppur and Erode.
- ▪The retail outlets are selling chicken at a competitive price compared to corporate rates.
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Poultry farmers in Tiruppur and Erode districts are experimenting with direct retail sales in response to the reluctance of corporate broiler companies to pay them reasonable rearing rates. They say positive signs have infused confidence to venture further.Having started two retail outlets under the brand name ‘Farmers’ Best Chicken’ (FBC), the poultry farmers, under the aegis of the Tamil Nadu Farmers’ Protection Association are looking forward to opening 20 more such outlets across Tiruppur and Erode.The retail outlets started in Nambiyur and Semmandankovil Pirivu in Erode are delivering promising results, and new outlets will be opened at locations in Avinashi, Sevur, Annur, Puliampatti, Tiruppur town, Easan Murugasamy, founder of the Tamil Nadu Farmers’ Protection Association…
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