Pepsi tried to compete with Yoo-hoo by creating their own chocolate drink — and they lost big
Pepsi attempted to compete with Yoo-hoo by launching its own chocolate drink called Devil Shake in 1966. Despite a promising internal study predicting success, Pepsi discontinued the product within a year and sold its operations to Yoo-hoo for just $1. The failure was attributed to Pepsi's oversight regarding Yoo-hoo's proprietary technology for shelf stability.
- ▪Pepsi introduced Devil Shake in 1966 to compete with Yoo-hoo.
- ▪An internal study predicted that Devil Shake would outsell Yoo-hoo.
- ▪Pepsi discontinued Devil Shake within a year and sold its operations to Yoo-hoo for $1.
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Food & Drink Pepsi tried to compete with Yoo-hoo by creating their own chocolate drink — and they lost big By Teresa Mull, Fox News Published May 30, 2026, 6:13 p.m. ET See more of our coverage in your search results. Add The New York Post on Google Originally Published by: What to do if someone is having a stroke Cruise ship battles rough Pacific seas to save injured, stranded sailor Think your fast-food order is healthy? Doctors say these menu items are better choices Yoo-hoo has been a beloved beverage for decades, but for a brief period, Pepsi tried to compete by making its own chocolate drink. Yoo-hoo dates to the 1920s when grocery-store owner Natale Olivieri invented the beverage “as a chocolaty addition to the fruit juices being sold in New Jersey,” the company website says.
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