"People want MMOs, and the sales of New World proved it" – Cryptic Studios head Jack Emmert on why MMOs are ripe for reinvention
Jack Emmert, CEO of Cryptic Studios, believes there is still a strong demand for MMOs despite recent cancellations in the genre. He cites the sales success of New World as evidence that players are interested in new experiences. Emmert emphasizes the importance of targeting niche audiences rather than trying to appeal to everyone in order to create successful MMOs.
- ▪Jack Emmert has been in the MMO industry for over 25 years and has released several successful titles.
- ▪New World has sold around 10 million units, demonstrating ongoing interest in MMOs.
- ▪Emmert argues that many new MMOs fail because they try to cater to a broad audience instead of focusing on a specific niche.
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Home Features "People want MMOs, and the sales of New World proved it" – Cryptic Studios head Jack Emmert on why MMOs are ripe for reinvention "I think that the idea that the MMO crowd doesn't exist is belied by the number of players who are still in World of Warcraft" Image credit: Cryptic Studios <img alt="Lewis Packwood avatar" src="https://assetsio.gnwcdn.com/Lewis-headshot.jpg?width=2048&height=2048&fit=bounds&quality=85&format=jpg&auto=webp" style="aspect-ratio: 1" width="622" height="622" > Feature by Lewis Packwood Features Editor Published on May 22, 2026 Follow Cryptic Studios "One of the things I take pride in: every MMO I've ever made is still live today," says Jack Emmert, who rejoined Cryptic Studios as CEO back in January.
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