Patagonia sues drag queen Pattie Gonia for trademark infringement
Patagonia has filed a trademark infringement lawsuit against drag performer Pattie Gonia, whose real name is Wyn Wiley. The company claims that Wiley's use of the name for clothing sales could harm its brand, despite their history of environmental activism. Wiley argues that the lawsuit contradicts Patagonia's mission and accuses the company of attempting to erase an activist.
- ▪Patagonia is suing Wyn Wiley, known as Pattie Gonia, for trademark infringement.
- ▪The lawsuit seeks $1 in damages plus legal fees, claiming Wiley's trademark application could harm Patagonia's brand.
- ▪Wiley has raised nearly $4 million for environmental causes and argues that the lawsuit is an attempt to silence activism.
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Pattie Gonia in Telluride, Colorado. The drag performer, whose real name is Wyn Wiley, is being sued by clothing company Patagonia. Photograph: The Washington Post/Getty ImagesView image in fullscreenPattie Gonia in Telluride, Colorado. The drag performer, whose real name is Wyn Wiley, is being sued by clothing company Patagonia. Photograph: The Washington Post/Getty ImagesDragPatagonia sues drag queen Pattie Gonia for trademark infringementOutdoor clothing company is suing US environmentalist drag performer for $1 plus legal fees, claiming ‘we wish we didn’t have to do this’Sian CainWed 27 May 2026 22.34 EDTLast modified on Wed 27 May 2026 22.36 EDTSharePrefer the Guardian on GooglePatagonia has launched a trademark lawsuit against an environmentalist drag queen named Pattie Gonia, who…
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