Patagonia Begs Drag Queen Influencer To Stop Allegedly Using Their Logo
Patagonia has requested drag queen influencer Wyn Wiley, known as Pattie Gonia, to cease using their logo amid a legal dispute. The lawsuit, initiated in January, alleges trademark infringement and unfair competition as Wiley began selling merchandise that closely resembles Patagonia's branding. Wiley contends that the lawsuit contradicts Patagonia's environmental mission and claims there was no formal agreement regarding the use of their brand.
- ▪Patagonia filed a lawsuit against Wyn Wiley, also known as Pattie Gonia, for alleged trademark infringement.
- ▪The conflict escalated when Wiley began selling merchandise that Patagonia claims is too similar to their products.
- ▪Wiley argues that Patagonia's lawsuit is a betrayal of their environmental mission and that there was no broad agreement about the use of their brand.
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Business Patagonia Begs Drag Queen Influencer To Stop Allegedly Using Their Logo (Photo by Michael M. Santiago/Getty Images) Ann Rodgers Contributor June 02, 2026 6:40 PM ET June 02, 2026 6:40 PM ET Ann Rodgers Contributor Font Size: const observer = new MutationObserver((mutations) => { const adDivToHide = document.querySelector("#dailycaller_incontent_1"); if (adDivToHide && dc_noads_page) { adDivToHide.classList.add("hide-premium", "hide-free"); observer.disconnect(); console.log("Ad div found and hidden"); } }); observer.observe(document.body, { childList: true, subtree: true }); Patagonia, an outdoor apparel company known for its progressive politics, called on a drag queen influencer to stop allegedly using its logo amid a legal battle that started in January.
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