OpenAI is making it easier to check if an image was made by their models
OpenAI has introduced new measures to help identify AI-generated images. The company is adopting the C2PA standard for metadata and partnering with Google to implement an invisible watermark called SynthID. These initiatives aim to enhance image provenance and combat misinformation in digital media.
- ▪OpenAI is adopting the C2PA standard to signal when an image is generated by AI.
- ▪The partnership with Google includes the use of SynthID, an invisible watermark that is difficult to remove.
- ▪OpenAI is previewing a public verification tool to check for AI-generated images, initially limited to its own products.
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With AI image generators widely available online and more sophisticated than ever, it’s never been harder to tell if an image is authentic. But on Tuesday, OpenAI announced two new measures to help fight the problem. The company has committed to an open standard called C2PA, which adds a clear signal in metadata that an image was generated by AI. OpenAI is also partnering with Google to include an invisible watermark called SynthID, which will be harder to detect, but also harder to erase if bad actors try to cover their tracks. The new protections only apply to images generated by OpenAI products, so they won’t affect the flood of imagery coming from less reputable AI tools; they can help ensure that OpenAI isn’t part of the problem.
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