One Simple App Has Completely Transformed the Way We Drink. Has It Been for the Best?
The Vivino app has revolutionized the way consumers interact with wine by providing a platform for scanning labels and accessing extensive ratings. With over 70 million downloads and a database of 2.7 billion scans, it has democratized wine knowledge for everyday drinkers. While some wine professionals express concern about its impact, many acknowledge the app's ability to scale wine ratings beyond traditional methods.
- ▪Vivino was founded in 2010 in Denmark and has been downloaded over 70 million times.
- ▪The app features a scanning software that reads wine labels and has amassed a database of over 2.7 billion label scans.
- ▪Vivino claims to cover 17 million searchable wines, making it a significant resource for wine enthusiasts.
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Drink Accounting for Taste When the Vivino app entered the wine scene, no one could have predicted the bottle-capturing behemoth it would become—not least the professionals whose world it upended. Are drinkers better off? By N.C. Stevens May 20, 20265:45 AM Photo illustration by Slate. Photos by Kevin Kelly/Unsplash, Neil Soni/Unsplash, and Roberta Sorge/Unsplash. Copy Link Share Share Comment Copy Link Share Share Comment Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. These days, the phone has become a ubiquitous utensil of the table setting—more commonly spotted beside the napkin than, say, the salad fork. Emily Post’s feelings aside, this is for good cause.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Slate Magazine.
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