Nine-year-old becomes face of cricket campaign
Nine-year-old Edie from Staffordshire has become the face of a new England and Wales Cricket Board (ECB) campaign celebrating grassroots cricket, which has gained over a million views online. The campaign highlights the growing participation of women and girls in the sport, with more than 1,000 new teams formed in 2025. Edie, a player at Oakamoor Cricket Club, credits her determination and positive attitude for her involvement in the viral campaign.
- ▪Nine-year-old Edie from Staffordshire is the new face of an ECB campaign promoting grassroots cricket.
- ▪The campaign video has received over a million views, with international attention from countries like India and Sri Lanka.
- ▪The ECB aims to get 500,000 women and girls playing cricket this year, ahead of the women's home World Cup.
- ▪Oakamoor Cricket Club has expanded to include three girls' teams and two ladies' teams this year.
- ▪Edie attributes her selection to her determination and positive mindset in playing cricket.
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