New Instagram Policies Target Reposted Content
Instagram has updated its algorithm to reduce the visibility of accounts that primarily repost unoriginal content, limiting their appearance in recommendation feeds like Explore. The policy now applies to all post types, including photos and carousels, not just Reels, and evaluates an account's content over a monthly period. While existing followers can still see reposted content, discovery and growth opportunities will be significantly restricted unless the content is meaningfully transformed or properly credited.
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New Instagram Policies Target Reposted Content Apr 30, 2026 Kate Garibaldi Instagram is widening its efforts to prioritize original creators with a new algorithm update that directly targets accounts built on reposted content, not just in Reels but now across photos and carousel posts as well. freestar.config.enabled_slots.push({ placementName: "PetaPixel_728x90_ATF_Desktop", slotId: "PetaPixel_728x90_ATF_Desktop" }); freestar.config.enabled_slots.push({ placementName: "PetaPixel_300x600_300x250_320x50_Mobile", slotId: "PetaPixel_300x600_300x250_320x50_Mobile" }); In a recent video update, Instagram head Adam Mosseri outlined the shift in plain terms: accounts that primarily share content they didn’t create, or haven’t meaningfully transformed, will no longer be recommended to users who…
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