New Balance’s Weirdest Dad Shoe Just Got Weirder
New Balance's already unconventional 1890 model has been reimagined by designer Joe Freshgoods in a new collaboration that amplifies its quirky aesthetic. Inspired by '90s rap videos directed by Hype Williams, the sneakers feature bold, blotchy mesh patterns and vibrant colorways. The release includes purple and orange versions launching on New Balance's site on April 30, while a green exclusive dropped earlier on Joe Freshgoods' website. The collection also includes a matching clothing capsule.
- ▪Joe Freshgoods has collaborated with New Balance on the 1890 model for the 12th time, drawing inspiration from '90s rap music videos.
- ▪The sneakers feature trippy, blotchy-patterned mesh underlays reminiscent of Hype Williams' visual style.
- ▪Three colorways were released: 'Naughty Things' (purple), 'Finger Waves' (orange), and 'Cut the Check' (green), with the green version initially exclusive to Joe Freshgoods' site.
- ▪The orange and purple colorways will launch on New Balance's website on April 30.
- ▪A coordinating clothing capsule accompanied the sneaker release.
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SneakersJoe Freshgoods Made New Balance's Freaky 1890 Even Weirder Join HighsnobietyCreate an account to share your reaction and engage with the community.E-MailPasswordSign up for style news and latest drops.Sign upBy signing up, you agree to Highsnobiety’s Privacy Policy and Terms & Conditions.Already have an account?Sign inShareNew Balance’s Weirdest Dad Shoe Just Got WeirderWritten by Morgan Smith12 hours ago in Sneakers #id-AzFuvG { padding-bottom: 100%; }<picture class="picture___tD9x4 fallback___zC_0r"><source srcSet="https://www.highsnobiety.com/static-assets/dato/1777306126-joe-freshgoods-new-balance-1890-sneakers.jpg?fp-x=0.5&fp-y=0.5&fit=crop&auto=compress%2Cformat&cs=srgb&ar=1646%3A1646&w=1646&dpr=0.2 329w,https://www.highsnobiety.com/static-assets/dato/1777306126-joe-freshgoods-new-balance-1890-sneakers.jpg?fp-x=0.5&fp-y=0.5&fit=crop&auto=compress%2Cformat&cs=srgb&ar=1646%3A1646&w=1646&dpr=0.4 658w,https://www.highsnobiety.com/static-assets/dato/1777306126-joe-freshgoods-new-balance-1890-sneakers.jpg?fp-x=0.5&fp-y=0.5&fit=crop&auto=compress%2Cformat&cs=srgb&ar=1646%3A1646&w=1646&dpr=0.6 987w,https://www.highsnobiety.com/static-assets/dato/1777306126-joe-freshgoods-new-balance-1890-sneakers.jpg?fp-x=0.5&fp-y=0.5&fit=crop&auto=compress%2Cformat&cs=srgb&ar=1646%3A1646&w=1646&dpr=0.8 1316w,https://www.highsnobiety.com/static-assets/dato/1777306126-joe-freshgoods-new-balance-1890-sneakers.jpg?fp-x=0.5&fp-y=0.5&fit=crop&auto=compress%2Cformat&cs=srgb&ar=1646%3A1646&w=1646 1646w" sizes="(max-width: 1920px) 100vw, 1920px"/><img style="object-fit:unset" class="image___Pa58C" src="https://www.highsnobiety.com/static-assets/dato/1777306126-joe-freshgoods-new-balance-1890-sneakers.jpg" alt="joe freshgoods new balance 1890 sneakers" loading="lazy"/></picture>New BalanceNew Balance's 1890 is from the past and future. It marries the squiggly uppers of the 890v3 runner with the 2002's cushy ABZORB soles, resulting in this all-new techy dad shoe hybrid.Basically, it was already a weird New Balance model. Joe Freshgoods just made it weirder.Shop New Balance x Joe FreshgoodsFor his 12th collaboration with the brand, Joe Freshgoods continues his signature storytelling, designing 1890 sneakers inspired by '90s rap videos.Want to stay in the loop?We've got you coveredDownload the Highsnobiety App nowThink Hype Williams-directed visuals with trippy colors, futuristic outfits, and fisheye shots, all led by musicians like Missy Elliott and Busta Rhymes who weren't afraid to step outside the norm box. Joe Freshgoods looked to recapture that feeling with his latest dad sneakers.Your Highsnobiety privacy settings have blocked this Instagram post.Enable All MediaManage consentPrivacy policyEach pair features blotchy-patterned mesh underlays, playing on the bold energy of the era's music videos. The purple one, named "Naughty Things," particularly brings back memories of Janet Jackson's purple look from her "What's It Gonna Be?!" video with Busta Rhymes.Your Highsnobiety privacy settings have blocked this Instagram post.Enable All MediaManage consentPrivacy policyIn addition to the purple, the collaborative shoes also come in orange ("Finger Waves") and green "(Cut the Check"). The green was a JFG-exclusive, which launched on his website on April 25 alongside the other colorways and a clothing capsule.Want to stay in…
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