Netflix Updates Mobile Interface, Adding Vertical Video Feed In Latest Bid To Boost Engagement
Netflix has updated its mobile app with a new vertical video feed called 'Clips' aimed at increasing user engagement by offering personalized short clips from its content library. The feature is designed to align with how users interact with their phones, providing quick, visual access to shows, films, and specials. The update is rolling out first in several countries including the U.S., U.K., and India, with a global rollout planned in the coming months.
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After a long-awaited revamp of its main user interface last year, Netflix has overhauled its mobile app, adding a vertical video feed designed to improve subscriber engagement. The design of the vertical video offering, which is dubbed “Clips,” is meant to suit “the way you actually use your phone: quick, visual, and easy to tap into something that catches your eye,” the company said in a press release. “Think of ‘Clips’ as a personalized highlight reel that helps you decide what to watch or play next, without endless scrolling.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Deadline.
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