NBC debuting new WNBA marketing campaign during Kentucky Derby
NBC is launching a new WNBA marketing campaign during the 2026 Kentucky Derby as part of its broader media rights deal with the league through 2036. The campaign features WNBA stars A’ja Wilson, Sabrina Ionescu, and Paige Bueckers in a humorous office-themed ad led by Chloe Fineman. NBC will broadcast over 50 WNBA games annually across its networks, beginning with a May 10 matchup on USA Network.
- ▪NBC will broadcast more than 50 WNBA regular-season and first-round playoff games each season through 2036.
- ▪The marketing campaign spot will debut during the Kentucky Derby and features A’ja Wilson, Sabrina Ionescu, and Paige Bueckers.
- ▪NBC’s first WNBA broadcast is a May 10 game between the Las Vegas Aces and Los Angeles Sparks on USA Network.
- ▪The ad was created by NBC SVP/Sports Marketing Lyndsay Signor and draws inspiration from ESPN’s 'This is SportsCenter' campaign.
- ▪Sue Bird will be interviewed during the Kentucky Derby broadcast.
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