NBC Bets on a Bigger Kentucky Derby Weekend
NBC is expanding its coverage of the Kentucky Derby weekend by airing the Kentucky Oaks in primetime for the first time, signaling the event's growing media value. The network is also transitioning talent, with longtime on-track reporter Donna Brothers set to retire after her final Derby coverage. To attract younger audiences, NBC is incorporating new elements like Fanta's infield reporting to modernize the broadcast.
- ▪The Kentucky Oaks was broadcast in primetime for the first time on NBC, moving from its traditional late afternoon slot.
- ▪Donna Brothers, NBC Sports' on-track reporter since 2000, is retiring after this year's Kentucky Derby.
- ▪The 2025 Kentucky Derby drew 17.7 million viewers, the highest since 1989.
- ▪NBC aims to attract younger viewers to the Derby with new coverage elements, including Fanta's involvement in infield reporting.
- ▪Coverage of the Derby begins at 2:30 p.m. ET, with the race scheduled for 6:57 p.m. ET.
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