NBA Turns to Nas and ‘Succession’ Composer Nicholas Britell for an NBA Finals Score and “Signature Audio Identity”
The NBA is introducing a new 'signature audio identity' to enhance its media and in-arena experiences. This initiative features a promo scored by Nicholas Britell and voiced by Nas, aiming to create a unique sound for the league. Britell emphasizes the importance of capturing the drama and emotion of basketball through music.
- ▪The NBA is launching a new audio identity to connect its media and in-arena experiences.
- ▪Nicholas Britell, known for his work on Succession, is scoring the NBA Finals promo.
- ▪Nas provides the voiceover for the promo, highlighting the significance of the NBA Finals.
Opening excerpt (first ~120 words) tap to expand
Jalen Brunson Photo by Ronald Cortes/Getty Images Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment The National Basketball Association is launching a new “signature audio identity” that will serve as a connective tissue between the league’s media and social coverage and in-arena experiences, using a new NBA Finals promo scored by Succession composer Nicholas Britell and voiced by Nas to introduce the sound. “There was no model for what we were trying to create here,” Britell tells The Hollywood Reporter.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Hollywood Reporter.
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