NATURE’S SCAFFOLDING: Collagen, chicken feet, caviar and ceramics: The luxury rebranding of ordinary appetites

NATURE’S SCAFFOLDING Collagen, chicken feet, caviar and ceramics: The luxury rebranding of ordinary appetites Would you rather consume collagen in a premium powder, or find it where it has always been: in a chicken foot? An anatomical scaffold, made within us all, without which we would literally fall apart.As we age, our bodies produce less collagen, while the collagen already in place is gradually damaged by factors such as poor diet, sunlight, stress and smoking. Much of the marketing rests on a beguilingly simple suggestion: If collagen is what keeps skin springy, joints cushioned and connective tissue strong, then surely swallowing more of it should help repair what time has undone?Ja, well, no, fine.